“Skilled pilots are able to process information from a
large number of indicators to navigate their aircraft. Yet navigating
today’s organizations through complex competitive environments
is at least as complicated as flying a jet. Why should we believe
that executives need anything less than a full battery of instruments
for guiding their companies? Managers, like pilots, need instrumentation
about many aspects of their environment and performance to monitor
the journey toward excellent future outcomes.”
- David Norton & Robert Kaplan, authors
of The Balanced Scorecard.